Recipes of the creation of long-term and mutually beneficial relations with clients are described more than once, but, as well as in a case with the book of recipes, at each case the taste of a dish, despite seemingly identical ingredients will turn out.
Therefore for the creation of the effective CRM system it is important to observe the balance between methodology and the individual approach considering the features of the company.
Usage of the effective CRM system www.bpmonline.com/crm/customer-management-software is a complex process where speeding up and ignoring of separate stages can lead to financial losses and decrease in trust of clients. Development of the roadmap has to become the first and fundamental step in this way. The company has to designate priorities, outline activities and the expected results and also to estimate available resources. Then it is possible to start detailed study and stage-by-stage construction of business process management
when it comes to the relations with clients, in passing supplementing and specifying strategy.
For management of the CRM project, it is necessary to form a cross-functional team in the company which would be responsible for the end result. At the same time, the companies hardly cope without external consultants who have knowledge in the subject domain and are familiar with the best practicians. Therefore it makes sense to include external consultants in the structure of the design team.
At the choice of the methodology of management of the relations with clients on the basis of which CRM processes will be under construction or optimized it is necessary to pay attention to the next moments:
● Completeness: Coverage of all fields of activity of the CRM company – sales, marketing, client service;
● Integrity: the process of management of the relations with clients shouldn’t be fragmented into various divisions of the company. All division have to act synchronously within a uniform paradigm.
● Flexibility: introduction even of the best world practices in the field of CRM can come to grief if specific features of the organization and the specifics of her business aren’t considered.
● CRM automation