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Escalating fraud costs and evolving identity fraud threats are an ever-increasing challenge for the retail sector. Over the course of a year-over-year study,2018 True Cost of Fraud, by LexisNexis, successful retail fraud attempts rose 30%. To make matters worse, the impact of the fraud goes beyond the value of fraudulent transactions for merchants of all kinds.

In their 2018 report, LexisNexis discovered that every $1 in fraudulent online transactions actually cost merchants $2.94. However, depending on the size of the merchant, the type of goods they sell and what channels are used to sell them, the cost can be much more.

For the online channel in 2018, the multiplier is $2.96. However overall costs are much higher for digital-goods merchants that accept online payments through mobile devices. There is also a notable difference in the level of fraud when it comes to what is being sold. The multiplier is $2.78 for midsize and large companies that engage in m-commerce to sell physical goods. For merchants that sell digital goods, the costs incurred are $3.29 for every $1 in fraudulent transactions.

And that’s not all. According to the survey, the cost of fraud as a percentage of revenue is also higher for m-commerce merchants than for others. 1.36 percent ofdomestic merchant’s total annual revenue is lost at their physical POS. Large merchants (more than $50 million in annual revenue) with an e-commerce channel lost 1.91 percent in fraud costs. In addition, merchants that handle transactions from other countries – either via e- or m-commerce – lose 2 percent, while midsize and large merchants lose 2.10 percent of their sales to fraud.

“The hotly competitive retail landscape means merchants must meet customer expectations for convenience and continually drive business growth,” explained Kimberly Sutherland, senior director of fraud and identity management strategy for LexisNexis Risk Solutions. “However, these key drivers also have increased risk for identity-related fraud, especially with the rise of synthetic identities and the volume of botnet orders.

Sutherland went on to say, “Therefore, it’s crucial for retailers to not just invest in a large number of fraud prevention solutions, but the right combination and layering of the solutions to defend against different threats.”

How can merchants manage fraud, obstacles like American express chargebacks and meet customers’ expectations? This is just one of the reasons why merchants are turning to alternative lenders for support. The chargeback protection programs they offer can help businesses be proactive in fraud prevention and offer fast, secure payment process services that keep customers’ needs at the forefront.

Let’s start with the fact that the 2017 was a relatively calm year, at least from serious Google algorithmic updates. By comparison, in 2016 we watched Penguin update, the emergence of Possum – affecting local search, a massive mobile search update, major changes to AdWords, and more.

Apart from the Fred update in March, the whole year was not very busy.

What was more impressive was the effort to improve the consumer experience (UX).

The upward trend of mobile optimization and self-learning machines will soon not change the course, so it’s good to get in 2018 with the following 5 SEO concepts.

SEO concepts 2018

Mobile-First Indexing Priority

It is a topic that has been chewing for quite some time. You’re probably aware that global mobile traffic is ahead of desktop traffic, and you know it’s good to have a site that’s handy for viewing through a smartphone or tablet. What you may not yet know is that at the end of last year, Google was firmly saying that ranking signals will now be taken from the mobile version of the site. In a nutshell, the optimization must start from the mobile site and only then look at the desktop version. The SEO Experts are perfect in this case.

Here are some practical tips on how to improve mobile SEO:

  • Test the mobile version
  • Correct broken links and incorrect rows
  • Compress large images
  • Remove the heavier animated content and blocked resources (JavaScript, CSS and possibly some images)
  • Limit or even remove obtrusive pop-ups
  • Improve usability – consider the viewport, the size of the font, the distance of the clickable elements

Semantic search

The Colibri update, which came in 2013, was to improve the accuracy of demand by setting the user’s intent more accurately.

Since then, semantic demand has evolved even further, and search engines are now better than ever in understanding requests and interrelations between words.

 

The purpose of semantic search is to develop to the point that, for example, if you are standing in front of a restaurant and ask Google a question, “Is it good here?”, The search engine understands that the “place” here refers to the particular establishment and deduces its assessment .

Semantic search is a complex concept, but in general, it makes sense that a authoritative page looking deeply into a specific topic will rank better than several pages targeting individual keywords. The logic is that a comprehensive and comprehensible resource would give more contextuality to Google. Accordingly, the search engine is more likely to serve this information to the user.

Here’s how to build content that meets semantic demand:

Choose a more general theme that’s interesting to your audience. For example, if you have a pet shelter, create a page for different breeds of dogs. Head to questions that will help you highlight the intentions of users. For example, on the above-mentioned dog breed page, talk about the characters of the different dogs or the dogs that can be trained.

If you spend so much time working on Photoshop, you should definitely try to learn a few shortcut commands to make it a lot easier to handle different tasks. These shortcuts keep you from changing the position of your mouse cursor and allow you save a lot of your time in the process. Here is a list of some useful shortcuts – you can also use some of them on your web browser.

1 – Ctrl + Alt + Shift + K

This is probably the most important tool to help you learn everything about different keyboard commands.

2 – Ctrl + Z (Undo)

You can use this function in most of the Windows programs and software. Most people are already aware of this command and have already used it with different programs. You can also use it when working in Microsoft Photoshop. For those who don’t know, this command will undo the very last move you made. This command is quite useful, especially when you are working on images.

3 – Ctrl + 0 (zero) (Fit on Screen)

If you are working on a image and need to pay attention to small details, you should remember this particular command, as it keeps you from using the ‘zoom-in’ function time and again. Just press this command and the image will fit onto the screen for better viewing experience.

4 – B (Brush Tool)

When working with different images, you will have to use several tools repeatedly. To save your time, you can simply use this command and it will activate the ‘brush’ tool.

5 – Z (Zoom Tool)

While editing images, you sometimes need to see the bigger version of an image, and that’s when you have to use the ‘Zoom’ tool. To avoid wasting your time looking for the tool, you can simply use this command, which will help you to zoom our or zoom in of your images. You can also press the Alt key while using this command to zoom out quickly.

6 – H (Hand Tool)

Many Photoshop users sometimes need to pan quickly, and for this, they have to look for the hand tool in the menu. You can save your time simply by using this particular shortcut, which allows you to activate the hand tool that you can use to move an object/image, even if you have zoomed in on it. It is also possible to move an object around by pressing and holding onto the Ctrl key.

7 – 1->0 (Tool Opacity)

For some, this shortcut command may be a bit tricky; for others, it’s quite useful and they simply cannot do without it. With this command, you can set your brush opacity to a specific number. For instance, if you type in “100”, this will set the opacity to 100%. You can reduce it by entering a different number – it will be set to 55% if you enter the number 56. It is also possible to set a smaller percentage for which you need to enter a zero before the number.

8 – Shift + 1->0 (Tool Flow)

You can use this command to change the tool flow. The important thing to remember is that it is not enough to just press the shift key once – you have to press and hold it, and, at the same time, press any number between one and zero. If you understand the idea behind the command used for the tool opacity function, it will be easier to learn this one too.

9 – Tab (Hide/Show Palettes)

This one is the all-time favorite of editors, as it helps them to create more space to work. By using this command, you can simply hide the palettes, which will leave you with more space and less frustration.

10 – Ctrl + Shift + N (New Layer)

When working with layers, it often feels frustrating to leave the first layer and then look for the options to add another one. Instead, you can simple use this shortcut command and you will have a new layer dialog box appearing on your screen. This layer will find a place on top of your active layer.

11 – Ctrl + Alt + Shift + N (New Layer No Dialog)

If you don’t want a dialog box to appear at the time of adding a new layer, you can simply use this shortcut command.

12 – Shift + ] (Increase Brush Softness)

Sometimes, you have to increase the softness of your brush, and this often takes some time to locate the right option. With this shortcut command, you can increase the brush softness by 25%. For more softness, you can keep pressing the button. It is a simple way of identifying the best brush softness for your project.

13 – Shift + [ (Decrease Brush Softness)

If you think the brush softness is on the higher side, you can decrease it simply by using this shortcut command. You will be able to reduce the softness by 25% by pressing the button once.

14 – ] (Increase Brush Size)

If you are editing, it sometimes becomes important to remember the position of your mouse cursor. But it is obvious to lose your original position if you have to move your mouse to change the brush size. The simple solution is to use this shortcut command, which will change the brush size without changing the position of your mouse pointer.

15 – [ (Decrease Brush Size)

If the brush size is too big to be suitable for your project, simply enter this shortcut command on your keyboard to reduce it. This command allows you to change the size of the brush while keeping it in the same position.

 

Author Bio: I am Bhavesh from TechKoW.com, We Provides Development and Marketing Services. Perfect SEO, SMO, SMM, CRM to Increase Your Website’s Traffic and Rankings in the Search Engines Pages. Increase Your Sales and Services by Today with Us.

If you have landed on this one, then it is quite obvious that you have gained a comprehensive understanding of what search engine optimization is all about and how it can help your business to create wonders and achieve success. Hiring the right SEO consultant, using the right LinkHelpers Scottsdale SEO techniques and performing the right ways of the varied options in search engine are highly essential factors that can drive a business website towards achieving success.

 

Techniques to boost your website

 

The right keywords are what that define your business and they can be used in two forms – short tail keywords and the long tail words. The long tail keywords can also be used as phrases in between the web page content and also as titles and headers.

 

What is this Keyword thing all about?

 

So, what is this Keyword thing all about? This must be a question running on your mind if you are a naïve when it comes to search engine optimization and the implementation of different SEO techniques. Use of the right keywords will always land your customers and even new ones on to your page without them having to go through any hassles.

 

Inner Page Linking

 

Inner Page Linking is one of the uncommon SEO techniques that can offer a real encouragement to your business. Search engines hunt for relevant content and when you write more contents for your website, you have greater scope for creating internal links helping the search engine to index your website and improving your search rankings.

 

You should create a section on your website especially for articles or various educational based contents that has keyword rich content, audio, videos, and photos. All of them provide you scope to add tags for attracting search spiders making your website link-worthy. This results in your website being more visible and searchable.

 

SEO blogs

 

You should make use of SEO while writing blogs as blogs are designed keeping search spiders into account.

 

Integration with content marketing is important. You can make use of social media platforms as that helps in optimizing marketing efforts. You will be able to make better sales and earn higher profits.

 

You can consider socializing with one of the leading social networking and identity service as that will help you to achieve a higher click-through-rate (CTR).

 

A search engine that provides authorship to your content not only protects your content but also raises their credibility. That increases the search ranking of your website.

 

The service centres or the consultancy services came into exultancy when there is lack stuff in the person one who is doing business. By adopting these Phoenix SEO services, the development of the firm is achieved step by step. The advertising of the concerned firm is carried out. The main and good reason for adopting these optimizations is to reduce the pressure and burden of the business holder and reduces the chance of making faulty decisions. This will help the firm to gain some profits and much time-saving.

When there is a state of dilemma, in taking a decision:

For every industry or business whether it is small-scale business or large-scale business the important thing is budgeting. Budget is a very important task and spending the money is also a tough task on the desired thing. By employing an expert SEO main constraint of time is reduced while taking a decision wisely.

Before employing an expert SEO, one needs to think about the requirements of the firm. The important qualities that an expert SEO possesses, the candidate must be transparent about the following things.

  • Reviewing the respected firm’s web content and its structure.
  • Giving good advisory content both technically and mathematically.
  • Having more interest in monitoring and crowd analysis up to specified region.
  • The expert Phoenix SEO must be good support for the reputation of the firm on external sites and reviews about the firm.

Things need to take into consideration while hiring an SEO expert:

Many things one need to think and employ the correct person to the required field of one’s own business need. Some of the major qualities expert SEO carries are strong and wider web knowledge and best search engine rankings. The candidate must have a talent of attracting a greater number of consumers to the firm, by fair means. On employing an expert SEO, the concerned firm owner can have certain hopes an an increase in the sales of the manufactured product and obtaining good revenue source on it.

These are simple techniques for hiring a good and experienced SEO for getting a good reputation for one’s own firm. The firm owner must be aware of some fraud things made by the employees like producing fake qualifications and experience certificates. One has to survey about the concerned candidate background checking must be checked. This major step can be carried out by approaching directly on the company, the candidate worked previously. These measures must keep in mind before appointing a person as expert SEO.

Do not look for a “star” SEO – work with promising newcomers. In the agency there are very wary of employees who have all the chests in decorations and walls in diplomas. Such specialists often have overstated requirements, reluctantly share their experience and, most importantly, do not become attached to companies. These are single people who successfully work as freelancers and come to the company only when they get bored at home. For them, hiring is more fun.

The Options of the Specialist Now

The value of a young specialist is that he is loyal to the company; he will never hide his mistakes and is ready to listen to you. And the less you know about SEO, the “inexperienced” your expert should be (but you should not take any experience at all). You together with him will be able to build a convenient system of work for you and understand the details. Yes, and regardless of the experience of a hired employee, deal with SEO still have, at least at the most superficial level. You must speak with the employee in his language. You can Click Here for more in these tasks.

The Right Experience

Too much experience is harmful ballast. The human brain loves to work on autopilot. If we press the red button on the right for 5 years, then we immediately panic, it is only to transfer it to another corner. And if you have a great experience, the number of buttons that stand in already well-known places for you, goes off scale. It is difficult for you to retrain and to abandon the technique, method, method that has been worked out for years. In the situation with seo, to remain a professional, one has to change strategies every year, discover new tools, sometimes completely forget everything that he knew before. Therefore, think carefully before taking an employee with 10 years of experience, who will tell you that everything already knows.

Look for system

System is the ability to see patterns and similarities, to see in parts the whole. A person with the acquired systemic skill always strives for ordering actions. In his mail and computer everything is sorted into folders, he tries to break any task into subtasks and automate everything that can be automated.

  • A specialist who is not armed with the systemic skill will always be terribly busy. And this is not a desire to escape from work. It just makes everything terribly inefficient.
  • Such people will manually add numbers instead of counting the amount in Excel, typing the same e-mail text instead of making a template and, of course, searching for the desired folder with the name “New folder” in an infinite set of “New folders “.

 

A War Movie revolves around combat scenes which generally represent warfare of naval, air, or land battles. A war movie can be either fictional or non-fictional and normally, films based up-on 20th century. A war film generally depicts combat, survival and escape in which soldiers make sacrifices for their nation as a patriotism and inhumanity of battle cause the effects of war on society and the moral represented to the society in form of learning. You can enjoy all the war movies in HD, only on fusionmovies.to. Some best HD War Films like –

American Sniper

American Sniper is a 2014 drama action awarded war film, released on 16 January 2015 and directed by Clint Eastweod. It is the story of Chris Kyle, a SEAL sniper who even after returning home from the war in Iraq, cannot let go of the horrors he has experienced. This begins to affect his marriage and his life. The main lead role of Chris Kyle is played by Bradley Cooper.

Dunkirk

Dunkirk is released on 13 July 2017 and directed by Christopher Nolan, an drama thriller war movie between German and France Troops with 8 ratings from IMDb, 94% from Metacritic and 92% from Rotten Tomatoes.

Hacksaw Ridge

It is the true story of Pfc. Desmond T. Doss (Andrew Garfield), who won the Congressional Medal of Honor despite refusing to bear arms during WWII on religious grounds. At the time of training, the other soldiers even forced him to take weapons or leave the military on behalf to save their lives during the war but, he went to earn respect and adoration for his bravery, selflessness and compassion, he worked as medic and didn’t took any weapon in the hand. He saved 75 men in the Battle of Okinawa. Hacksaw Ridge is released on 16 October 2016 and directed by Mel Gibson, an awarded film with 8.2 ratings out of 10 from IMDb, 86% from Rotten Tomatoes, and 71% from Metacritic.

Lone Survivor

Lone Survivor is released on 7 February 2014 and directed by Peter Berg with 7.5 Ratings. It is the concept of Marcus Luttrell and three Navy SEALs who are sent to locate Taliban leader Ahmad Shah in the Hindu Kush region of Afghanistan but, they become targets of enemy attacks. Whole team fights against the enemy attack and in the end, Marcus Luttrell only survived after lots of efforts and rescued by the USA military

Star Wars: The Last Jedi

Star Wars: The Last Jedi is an fantasy science fiction movie, released on 9 December 2017 and directed by Rian Johnson, received 7.3 ratings out of 10 from IMDb, 85% from Metacritic, and 90% from Rotten Tomatoes. It is the sixth biggest worldwide film opening since 2002.

Fury

Fury is drama action war film, released on 31 October 2014 and directed by David Ayer. The story plots around Wardaddy (role played by Brad Pitt), along with a five-man crew, heavy weapons and tanks embarks on a mission that puts their lives in danger. They realize that the odds are against them, but still decide to attack the Nazi army. It received 7.6 ratings out of 10 from IMDb, 64% from Metacritic, and 76% from Rotten Tomatoes.

Avengers: Infinity War

All the super-heroes – Iron Man, Thor, the Hulk and the rest of the Avengers unite to battle their most powerful enemy yet — the evil Thanos. On a mission to collect all six Infinity Stones, Thanos plans to use the artifacts to inflict his twisted will on reality. Now, it’s in the hand of avengers to save the planet from strong evil by devastating the plans of Thanos. It is released on 27 April 2018 and directed by Anthony Russo and Joe Russo, an high quality fantasy science fiction film with 8.7 ratings from IMDb, 83% from Rotten Tomatoes, and 68% from Metacritic.

Captain America: Civil War

Captain America: Civil War is also the concept of superheroes in which Friction arises when one group supports the government’s decision to implement a law to control their powers while the other opposes it, released on 6 May 2016 and directed by Joe Russo and Anthony Russo, received 7.8 ratings from IMDb, 91% from Rotten Tomatoes and 75% from Metacritic.

13 Hours: The Secret Soldiers of Benghazi

This film is based on the true story in which a team of six members of a security team fight with lethal riffles, guns full night to defend an American diplomatic compound in Benghazi, Libya, against a wave of terrorist attacks. In the end at morning, whole USA team finally vacated the compound with the help of Libyan soldiers in order to save their lives, released on 15 January 2016 and directed by Michael Bay, story by Mitchell Zuckoff.

Black Hawk Down

Black Hawk Down is based on true events of 3–4 October 1993 on which Captain Mike Steele leads a team of nearly 100 US Army Rangers who travel to the capital city of Mogadishu to nab the top two lieutenants of a Somali warlord. Film released on 29 March 2002 and directed by Ridley Scott, an awarded film with 7.7 ratings.

Hurt Locker

The Hurt Locker is released on 10 October 2008 and directed by Kathryn Bigelow with 7.6 ratings. An awarded picture based on Sergeant William James who is tasked with training a bomb disposal team during the Iraq War. His ideologies and reckless approach towards the job gives rise to conflicts with his subordinates.

Pearl Harbor

It is the story of Childhood friends Rafe and Danny who become army pilots and meet Evelyn, a navy nurse. Later, the three of them find themselves caught in the middle of a great tragedy, the attack on Pearl Harbor. It is an romantic drama action war picture, released on 21 May 2001 and directed by Michael Bay, an awarded film with There You’ll Be featured music.

We Were Soldiers

“We Were Soldiers” is an drama action war picture, released on 25 February 2002 and directed by Randall Wallace, based on the first major battle between the North Vietnamese and US soldiers in November 1965. The troops on both sides display bravery, heroism, loyalty and discipline. It received 7.2 ratings out of 10, story by Hal Moore and Joseph L. Galloway.

Jarhead

Jarhead is the drama war story with 7 ratings of Anthony Swofford, a trained US sniper who narrates his experiences and time spent with his friend Troy memorizing the harsh days of ‘Operation Desert Strom’ in the war-waged Kuwait and Iraq. Jarhead is released on 4 November 2005 and directed by Sam Mendes.

Saving Private Ryan

Saving Private Ryan is the drama action war concept, released on 24 July 1998 in USA and directed by Steven Spielberg, an awarded film plots around World War II in which Captain John Miller is assigned the task of searching for Private James Ryan, whose three brothers have already been killed in the war. It received positive good reviews through all critics.

Green Zone

Green Zone is the thriller drama war picture, released on 12 March 2010 and directed by Paul Greengrass. It is based on the early days of the Iraqi war during the US led occupation of Baghdad in which officer Miller (role played by Matt Damon) leads a team to find weapons of mass destruction.

Zero Dark Thirty

It is a Thriller Drama War film, released on 15 February 2013 and directed by Kathryn Bigelow. It is based on a group of CIA operatives who led by analyst Maya, spends over a decade tracking the location of one of the most dreaded names in the United States of America, Osama Bin Laden.

You can enjoy many more war films like 12 Strong Drama Action War film and etcetera, Watch High Quality Hit HD War Movies‎‎ only on fusionmovies.to.

The beautiful photos not only require a great team, but you also need to know the best techniques to take them. To become a professional photographer, only having a canon camera is not enough. You must have some basic skills. Here are some tips to get the best:

  1. Be patient

One of the trends that digital photography has generated is the desire to take pictures constantly, but in that way you will only achieve a great quantity of low quality photos. It is important to wait for the perfect capture and take your time to analyze the mistakes you make.

  1. Be flexible

You will not always have perfect conditions to photograph, as in the case of the sunset where colors and lights change rapidly. You need to be flexible and adapt the camera settings to changes in light. Whenever you take pictures make sure you do not always take with the same perspective, but vary even slightly the position or settings of the camera.

  1. Know and manage camera settings

This is essential to obtain great results in a short time. Control the opening of the diaphragm, the shutter time is more than theory; you need to know your camera and above all things practice. The main adjustments you must know are the focus, depth of field and exposure.

  1. Learn to choose the right lens

Not all objectives serve for all possible situations in which you can find a camera, so it is essential to choose them. In low light scenarios, fixed optics are better, in space photography it is better to use a wide angle and to capture distant objects, telephoto is better.

  1. Always remember to take batteries and cards to spare

A golden rule, since running out of battery or without card space in a session is unforgivable. It is important that before leaving think about what you should take, and consider making a backup of the hard drive in case of doubt.

  1. Use the tripod

This element is key for low light photography. The tripod improves the stability of the camera, improves the sharpness of the images and focuses on long exposure times. The remote trigger is a good idea to prevent the camera from moving when you press the button.

  1. Power your creativity

The “eye of the photographer” is fundamental: trying different angles and perspectives when you have a camera with a folding screen is ideal. Do not be afraid to photograph in intense light spaces because you can get great results, and finally inspect the place beforehand to get different or creative perspectives.

Taking pictures is very difficult because you have to consider many variables, but it is not impossible. If you persist and learn from your mistakes, you will improve a lot. Review the results and discover the problems in the composition and stories. You never know where your hobby can take you.
scratch off map

The best defense is prevention, learning to live aware of the environment, be alert and apply common sense.

Tips for security

  • Know your neighbors; keep informed with them of irregular things that are happening. Join a surveillance group; if there is none, propose it.
  • Install security doors with armored locks and for greater security install grilles in front of the doors, install also hinge protectors and always install a “magical eye”, select the one that allows you to see more area of ​​the outside and visitors.

When installing window grilles that the staircase. Also install grilles in the skylights of the bathrooms and in the skylights and windows of basements and in the accesses to the roofs.If possible, install audible alarm electronic devices and preferably, connected to a security company.Install a good lighting system outside your home that includes at least one light that is automatically turned on by means of a sensor.Immediately replace the melted spotlights on the outside of your house. Typically thieves look for houses with little light outside. Consider using lights that activate with the presence of people. The installation of the good at cctv Singapore happens to be essential here.

The table that hobbles, a floor that creaks, the door that touches the floor … are just some of the small damages that you can repair yourself at home with a little time and some tools.

 Scratches on wooden floor

Wax wood bar is a perfect ally to repair the scratches of a floor of this type. The choice of wax depends on the color of the floor, since there are several intensities and you can even mix them until you find the most suitable shade for your floor.

It is best to do a test in an area that is out of sight to see if the color is right, and then spread it in circular motions with a gauze pad. If the indentation is deep, it must be filled with wax, which can be heated with a lighter to facilitate the work, and leveled using a spatula.

How to prevent parquet from creaking

The most normal thing is that, with the passage of time, the wood has become too dry and when contracting the boards that make up the floor, they sound when they are stepped on. If so, the solution is simple: just pass a wet mop that will provide the moisture you need, removing the excess water. The right steps for reliable singapore home improvement are also there.

 

If the problem does not improve, it may be because the laths or thick wood slats are wrong. In this case you should look carefully at the tables, analyzing them one by one, to fill the slits with a bit of paraffin previously heated in the water bath. You can inject it with the help of a gun if you have one, or with a syringe.