Monthly Archives: September 2018

Recipes of the creation of long-term and mutually beneficial relations with clients are described more than once, but, as well as in a case with the book of recipes, at each case the taste of a dish, despite seemingly identical ingredients will turn out.

Therefore for the creation of the effective CRM system it is important to observe the balance between methodology and the individual approach considering the features of the company.
Usage of the effective CRM system www.bpmonline.com/crm/customer-management-software is a complex process where speeding up and ignoring of separate stages can lead to financial losses and decrease in trust of clients. Development of the roadmap has to become the first and fundamental step in this way. The company has to designate priorities, outline activities and the expected results and also to estimate available resources. Then it is possible to start detailed study and stage-by-stage construction of business process management
when it comes to the relations with clients, in passing supplementing and specifying strategy.
For management of the CRM project, it is necessary to form a cross-functional team in the company which would be responsible for the end result. At the same time, the companies hardly cope without external consultants who have knowledge in the subject domain and are familiar with the best practicians. Therefore it makes sense to include external consultants in the structure of the design team.
At the choice of the methodology of management of the relations with clients on the basis of which CRM processes will be under construction or optimized it is necessary to pay attention to the next moments:
● Completeness: Coverage of all fields of activity of the CRM company – sales, marketing, client service;
● Integrity: the process of management of the relations with clients shouldn’t be fragmented into various divisions of the company. All division have to act synchronously within a uniform paradigm.
● Flexibility: introduction even of the best world practices in the field of CRM can come to grief if specific features of the organization and the specifics of her business aren’t considered.
● CRM automation

Escalating fraud costs and evolving identity fraud threats are an ever-increasing challenge for the retail sector. Over the course of a year-over-year study,2018 True Cost of Fraud, by LexisNexis, successful retail fraud attempts rose 30%. To make matters worse, the impact of the fraud goes beyond the value of fraudulent transactions for merchants of all kinds.

In their 2018 report, LexisNexis discovered that every $1 in fraudulent online transactions actually cost merchants $2.94. However, depending on the size of the merchant, the type of goods they sell and what channels are used to sell them, the cost can be much more.

For the online channel in 2018, the multiplier is $2.96. However overall costs are much higher for digital-goods merchants that accept online payments through mobile devices. There is also a notable difference in the level of fraud when it comes to what is being sold. The multiplier is $2.78 for midsize and large companies that engage in m-commerce to sell physical goods. For merchants that sell digital goods, the costs incurred are $3.29 for every $1 in fraudulent transactions.

And that’s not all. According to the survey, the cost of fraud as a percentage of revenue is also higher for m-commerce merchants than for others. 1.36 percent ofdomestic merchant’s total annual revenue is lost at their physical POS. Large merchants (more than $50 million in annual revenue) with an e-commerce channel lost 1.91 percent in fraud costs. In addition, merchants that handle transactions from other countries – either via e- or m-commerce – lose 2 percent, while midsize and large merchants lose 2.10 percent of their sales to fraud.

“The hotly competitive retail landscape means merchants must meet customer expectations for convenience and continually drive business growth,” explained Kimberly Sutherland, senior director of fraud and identity management strategy for LexisNexis Risk Solutions. “However, these key drivers also have increased risk for identity-related fraud, especially with the rise of synthetic identities and the volume of botnet orders.

Sutherland went on to say, “Therefore, it’s crucial for retailers to not just invest in a large number of fraud prevention solutions, but the right combination and layering of the solutions to defend against different threats.”

How can merchants manage fraud, obstacles like American express chargebacks and meet customers’ expectations? This is just one of the reasons why merchants are turning to alternative lenders for support. The chargeback protection programs they offer can help businesses be proactive in fraud prevention and offer fast, secure payment process services that keep customers’ needs at the forefront.

Let’s start with the fact that the 2017 was a relatively calm year, at least from serious Google algorithmic updates. By comparison, in 2016 we watched Penguin update, the emergence of Possum – affecting local search, a massive mobile search update, major changes to AdWords, and more.

Apart from the Fred update in March, the whole year was not very busy.

What was more impressive was the effort to improve the consumer experience (UX).

The upward trend of mobile optimization and self-learning machines will soon not change the course, so it’s good to get in 2018 with the following 5 SEO concepts.

SEO concepts 2018

Mobile-First Indexing Priority

It is a topic that has been chewing for quite some time. You’re probably aware that global mobile traffic is ahead of desktop traffic, and you know it’s good to have a site that’s handy for viewing through a smartphone or tablet. What you may not yet know is that at the end of last year, Google was firmly saying that ranking signals will now be taken from the mobile version of the site. In a nutshell, the optimization must start from the mobile site and only then look at the desktop version. The SEO Experts are perfect in this case.

Here are some practical tips on how to improve mobile SEO:

  • Test the mobile version
  • Correct broken links and incorrect rows
  • Compress large images
  • Remove the heavier animated content and blocked resources (JavaScript, CSS and possibly some images)
  • Limit or even remove obtrusive pop-ups
  • Improve usability – consider the viewport, the size of the font, the distance of the clickable elements

Semantic search

The Colibri update, which came in 2013, was to improve the accuracy of demand by setting the user’s intent more accurately.

Since then, semantic demand has evolved even further, and search engines are now better than ever in understanding requests and interrelations between words.

 

The purpose of semantic search is to develop to the point that, for example, if you are standing in front of a restaurant and ask Google a question, “Is it good here?”, The search engine understands that the “place” here refers to the particular establishment and deduces its assessment .

Semantic search is a complex concept, but in general, it makes sense that a authoritative page looking deeply into a specific topic will rank better than several pages targeting individual keywords. The logic is that a comprehensive and comprehensible resource would give more contextuality to Google. Accordingly, the search engine is more likely to serve this information to the user.

Here’s how to build content that meets semantic demand:

Choose a more general theme that’s interesting to your audience. For example, if you have a pet shelter, create a page for different breeds of dogs. Head to questions that will help you highlight the intentions of users. For example, on the above-mentioned dog breed page, talk about the characters of the different dogs or the dogs that can be trained.

If you spend so much time working on Photoshop, you should definitely try to learn a few shortcut commands to make it a lot easier to handle different tasks. These shortcuts keep you from changing the position of your mouse cursor and allow you save a lot of your time in the process. Here is a list of some useful shortcuts – you can also use some of them on your web browser.

1 – Ctrl + Alt + Shift + K

This is probably the most important tool to help you learn everything about different keyboard commands.

2 – Ctrl + Z (Undo)

You can use this function in most of the Windows programs and software. Most people are already aware of this command and have already used it with different programs. You can also use it when working in Microsoft Photoshop. For those who don’t know, this command will undo the very last move you made. This command is quite useful, especially when you are working on images.

3 – Ctrl + 0 (zero) (Fit on Screen)

If you are working on a image and need to pay attention to small details, you should remember this particular command, as it keeps you from using the ‘zoom-in’ function time and again. Just press this command and the image will fit onto the screen for better viewing experience.

4 – B (Brush Tool)

When working with different images, you will have to use several tools repeatedly. To save your time, you can simply use this command and it will activate the ‘brush’ tool.

5 – Z (Zoom Tool)

While editing images, you sometimes need to see the bigger version of an image, and that’s when you have to use the ‘Zoom’ tool. To avoid wasting your time looking for the tool, you can simply use this command, which will help you to zoom our or zoom in of your images. You can also press the Alt key while using this command to zoom out quickly.

6 – H (Hand Tool)

Many Photoshop users sometimes need to pan quickly, and for this, they have to look for the hand tool in the menu. You can save your time simply by using this particular shortcut, which allows you to activate the hand tool that you can use to move an object/image, even if you have zoomed in on it. It is also possible to move an object around by pressing and holding onto the Ctrl key.

7 – 1->0 (Tool Opacity)

For some, this shortcut command may be a bit tricky; for others, it’s quite useful and they simply cannot do without it. With this command, you can set your brush opacity to a specific number. For instance, if you type in “100”, this will set the opacity to 100%. You can reduce it by entering a different number – it will be set to 55% if you enter the number 56. It is also possible to set a smaller percentage for which you need to enter a zero before the number.

8 – Shift + 1->0 (Tool Flow)

You can use this command to change the tool flow. The important thing to remember is that it is not enough to just press the shift key once – you have to press and hold it, and, at the same time, press any number between one and zero. If you understand the idea behind the command used for the tool opacity function, it will be easier to learn this one too.

9 – Tab (Hide/Show Palettes)

This one is the all-time favorite of editors, as it helps them to create more space to work. By using this command, you can simply hide the palettes, which will leave you with more space and less frustration.

10 – Ctrl + Shift + N (New Layer)

When working with layers, it often feels frustrating to leave the first layer and then look for the options to add another one. Instead, you can simple use this shortcut command and you will have a new layer dialog box appearing on your screen. This layer will find a place on top of your active layer.

11 – Ctrl + Alt + Shift + N (New Layer No Dialog)

If you don’t want a dialog box to appear at the time of adding a new layer, you can simply use this shortcut command.

12 – Shift + ] (Increase Brush Softness)

Sometimes, you have to increase the softness of your brush, and this often takes some time to locate the right option. With this shortcut command, you can increase the brush softness by 25%. For more softness, you can keep pressing the button. It is a simple way of identifying the best brush softness for your project.

13 – Shift + [ (Decrease Brush Softness)

If you think the brush softness is on the higher side, you can decrease it simply by using this shortcut command. You will be able to reduce the softness by 25% by pressing the button once.

14 – ] (Increase Brush Size)

If you are editing, it sometimes becomes important to remember the position of your mouse cursor. But it is obvious to lose your original position if you have to move your mouse to change the brush size. The simple solution is to use this shortcut command, which will change the brush size without changing the position of your mouse pointer.

15 – [ (Decrease Brush Size)

If the brush size is too big to be suitable for your project, simply enter this shortcut command on your keyboard to reduce it. This command allows you to change the size of the brush while keeping it in the same position.

 

Author Bio: I am Bhavesh from TechKoW.com, We Provides Development and Marketing Services. Perfect SEO, SMO, SMM, CRM to Increase Your Website’s Traffic and Rankings in the Search Engines Pages. Increase Your Sales and Services by Today with Us.